A story of love.

The deep affection, appreciation and profound warmth we hold for others, for life and for oneself. Arif Ferdous offers a collection of personal tales and thoughts, using garments, textiles and poetry as our canvas. Everything is beautiful when you look at it with love. Embrace this precious gift, make the most of your time and cherish every moment.

"Dwell on the beauty of life. Watch the stars, and see yourself running with them" - Marcus Aurelius.

Founded by Arif Ferdous & Philip Lawson, the brand serves as a design venture focused on meaningful items and stories, to cultivate a sense of gratitude and contentment for our sweet, short and wonderful existence.

Established in 2019 - London, United Kingdom.

arif ferdous wild flowers hoodie on taran hicks